Sports Betting and Online Gambling: 11% Boost in Conversion
Online Gambling Case Study Guides
For this digital media and online gaming company, a move to the cloud made a lot of sense, in anticipation of a major product launch. The company was expecting to sell a million units of its new gaming console, and hosting their e-commerce and authentication applications in Amazon Web Services (AWS) had a lot of appeal. The paper presents the case study of a compulsive gambler – Paul – who joined Responsible Gambling Program in Romania and resorted to psychotherapy to be able to quit gambling.
Campaign Goal: Acquire new users of a sports betting service
Online social gaming is now a fast-growing area and a revenue driver in its own right, as well as an important way of motivating consumers to sign up for, and keep using, social networking. Push ads and Gambling offers are a brilliant couple to make a profit. Of course, if you know how to do it right. Affiliate marketing expert Joey Babineau shows the masterclass on real Gambling offer on Push ads. Here you'll find how to set up and optimize gambling ad campaign. Also, we'll show creatives, landing page examples, and some useful tricks. Based on Ko et al. (2006) studies that internet and computer usage have become popular worldwide but also have negative impact on some individuals and on society at large. According to Young (1996), addiction to the internet is the same as addiction to gambling, drugs, and alcohol.
Challenge:
This online betting company had discovered that by offering a welcome bonus to users who register, it could entice new customers to its site. Now the owner was keen to open the spigot and dramatically increase the number of qualified users to target.
Programmatic advertising could easily scale up the campaign — but the company needed a better understanding of who to target.
Online Gambling Case Study Guide
Audience: Gambling | Casino / Poker / Sport
Targeting Strategy:
The client leveraged Digiseg's Google Analytics plug-in to gain a better understanding of the consumers who converted via the welcome bonus promotion. The exercise — which analyzed converters based on household characteristics — was eye-opening. 82% of converters are young, and it didn't matter if they were single, married or had children.
But education and household tech-levels were a different matter. Only 25% of highly educated people converted, and people from households with low tech levels were far more likely to convert from those with high tech levels. To drive performance, Digiseg targeted young people, suppressing highly educated and high tech level households.
Composition:
Lifecycle A,B + Education A,B + Tech level B,C
Online Gambling Case Study Abroad
Results:
Casino piton saint leu reunion island. Digiseg data delivered an 11% boost in the number of new users compared to Google Ads activities. Compared to other behavioral programmatic line items, Digiseg audiences resulted in in a CPA improvement of 9%
Online social gaming is now a fast-growing area and a revenue driver in its own right, as well as an important way of motivating consumers to sign up for, and keep using, social networking. Push ads and Gambling offers are a brilliant couple to make a profit. Of course, if you know how to do it right. Affiliate marketing expert Joey Babineau shows the masterclass on real Gambling offer on Push ads. Here you'll find how to set up and optimize gambling ad campaign. Also, we'll show creatives, landing page examples, and some useful tricks. Based on Ko et al. (2006) studies that internet and computer usage have become popular worldwide but also have negative impact on some individuals and on society at large. According to Young (1996), addiction to the internet is the same as addiction to gambling, drugs, and alcohol.
Challenge:
This online betting company had discovered that by offering a welcome bonus to users who register, it could entice new customers to its site. Now the owner was keen to open the spigot and dramatically increase the number of qualified users to target.
Programmatic advertising could easily scale up the campaign — but the company needed a better understanding of who to target.
Online Gambling Case Study Guide
Audience: Gambling | Casino / Poker / Sport
Targeting Strategy:
The client leveraged Digiseg's Google Analytics plug-in to gain a better understanding of the consumers who converted via the welcome bonus promotion. The exercise — which analyzed converters based on household characteristics — was eye-opening. 82% of converters are young, and it didn't matter if they were single, married or had children.
But education and household tech-levels were a different matter. Only 25% of highly educated people converted, and people from households with low tech levels were far more likely to convert from those with high tech levels. To drive performance, Digiseg targeted young people, suppressing highly educated and high tech level households.
Composition:
Lifecycle A,B + Education A,B + Tech level B,C
Online Gambling Case Study Abroad
Results:
Casino piton saint leu reunion island. Digiseg data delivered an 11% boost in the number of new users compared to Google Ads activities. Compared to other behavioral programmatic line items, Digiseg audiences resulted in in a CPA improvement of 9%
| Impressoins | CTR | Lift In Subscriptions |
|---|---|---|
| 7.3 million | 0.36% | 11% |
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